Catchy headline, right :)
But seriously, Buzzfeed founder Jonah Peretti seems to have won the week with the most popular event Social Media Week.
After spending the last few days at panels, I thought I’d share my takeaways.
If you’re interested, many panels were recorded, including Jonah’s: http://new.livestream.com/smwnyc3/events/2777778/videos/42838985
Top ten takeaways:
1. Know your fans: Spend time getting to know the user base. What do they get excited about? How will they react to your marketing idea?
2. Know your brand: Kevin Liles said it best, “If you don’t have a favorite lyric from some unreleased record, how can you really know your artist?” He and Lyor had a popular panel talking about 300.
3. Be consistent: Create a baseline so users know how often and what kind of content to expect from you.
4. Find existing behaviors and amplify them: are your fans already doing something organically? Reward them and try to make that idea bigger.
5. Adaptive personalization: recognize your evangelists and treat them differently.
6. Create a compelling reason to ask for personal data: provide a great experience, and users will want to share or give you their email. Contests are a good example, but there are plenty of others.
7. Gamification isn’t going away, but it’s not just about badges: fans want to be recognized and rewarded.
8. Social user behaviors: people share for two reasons, their sense of community and to build their personal brand. In other words, they share something that they think their friends/followers will appreciate, or one that’s consistent with how they see themselves. They are more likely to share uplifting content, which probably explains all the puppies on Buzzfeed. Another interesting tidbit, apparently internet video viewing in the US goes up during prime time. Seems like a good Shazam opportunity.
9. Guideline for marketing: “The best marketing content is aimed at an audience, fit to a topic, associated with an event, pushed to a platform, triggered by an internal or external force, aligned with a business objective, and represents the brand” - Noah Brier from Percolate.
10. Learn by doing: try to wear all the hats, work collaboratively, and build to learn and listen to user feedback. It’s just as important to figure out the problem as it is to figure out the solution.